Landing Page • Card Product

With the bank's new strategic direction and the expansion of the Payroll Loan Card product, the project aimed to optimize and enrich product-related content, centralizing features and access for customers.

As a Product Designer, UX/UI Designer, and Visual Designer, I developed intuitive and visually appealing interfaces, applied Design Thinking methodologies to understand user needs, conducted research and benchmarking, created wireframes and prototypes, and focused on user experience and digital accessibility. I also updated the landing page content, adjusted links and directions, included product mockups, highlighted the benefits of the Payroll Loan Card, and optimized page load speed.

The project provided customers with easier access to key banking products through a centralized interface, strengthening the bond between the bank and its customers and improving contract tracking and new business opportunities.