Paraná Banco – Curitiba, BR

Senior Product/Visual Designer | Fev 2019 – Atual​

• Leadership in planning and executing A/B tests, performance data analysis, and improvement proposals for interfaces and campaigns.

• Responsible for optimizing operational costs and increasing conversion rates for pages and digital campaigns.

• Lead the creation, maintenance, and monitoring of landing pages, websites, blogs, and the initial screens of the digital loan contracting journey.

• Strategic leadership in visual deliverables, from defining goals and needs to creating materials, coordinating schedules, supervising deliveries, and analyzing performance to ensure impact and results.

• Creative role in Digital Marketing, leading the creation of campaigns, ads, and assets for multiple formats and media, combining performance, branding, and visual innovation across different digital and print platforms.

• Collaboration with Media, Product, and Performance teams, connecting design solutions to business outcomes.

• Conducting agile ceremonies and leading weekly team meetings focused on task planning, delivery tracking, and operational routine management.

• Development of initiative roadmaps based on the bank's strategic OKRs, aligning business goals with the CRO team's actions.

• Creation of analytical reports using Google Analytics data to measure performance, generate insights, and present results to senior management.

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CCZ*WOW – Curitiba, BR
Diretor de Arte / UI Designer Pleno | Nov 2015 - Jan 2019​

• Development of interfaces for websites, landing pages, and apps focused on usability and conversion.

• Led offline and digital campaigns for major accounts such as Condor, Sebrae, Renault, the Government of Paraná, among others.

• Supervised creative teams for public tenders and high-impact projects.

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I-Cherry – Curitiba, BR
Diretor de Arte Pleno | Fev 2013 – Jul 2015​

• Developed multi-channel campaigns for brands like Disney, Royal Caribbean, Avon, and The Economist.

• Participated in promotional actions, branding, events, and performance-oriented digital strategies.

• Created integrated campaign flows, email marketing, activations, and internal marketing projects.

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EDUCATION 

• Postgraduate Degree in Digital Transformation and Leadership  |  |  Escola Conquer | 2024 – 2025

• Bachelor's Degree in Social Communication - Advertising and Marketing | Universidade Positivo | Curitiba, BR | 2011-2014

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CERTIFICATIONS & ADDITIONAL COURSE

• Communication and Public Speaking – Escola Conquer (2024)

• Product Design – How Bootcamps (2021)

• Digital Accessibility – How Bootcamps (2021)

• UX Product / Usability – Alura (2021)

• Accessible UX: Inclusive Interfaces – Alura (2020)

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COMPETÊNCIAS

• UX/UI Design | Design System | Digital Accessibility

• Creation and Optimization of Landing Pages, Websites, and Blogs


• Figma, Photoshop, Illustrator, Office Package (Excel, PowerPoint)


• Usability and User Experience Analysis (Hotjar, Clarity)


• Google Analytics (GA4) | Tracking and Metrics Tools
Performance 

• Strategies and Lead Generation


• Content Strategy | Conversion Copywriting


• A/B Testing | Hypothesis Definition and Execution


• Agile Methodologies (Scrum, Kanban) | Backlog Organization and Agile Ceremonies


• Competitive Benchmarking | Market Trend Research


• Strategic Presentations and Senior Management Reporting


• Digital Marketing

• Initiative Roadmap Development based on OKRs


• Visual Communication for Branding and Internal Marketing


• Design Demand Planning and Supervision

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IDIOMAS

• Portuguese: Native

• English: Advanced

• German: Advanced