Organic Attraction and Loyalty • PBBlog

I led the project to structure and launch the Paraná Banco Blog, combining my expertise as a Product Designer, Visual Designer and digital strategist to create a channel for organic attraction and financial education. The initiative arose from the need to reduce acquisition costs and strengthen the brand's positioning, with content that generates real value for the public and expands our presence in search engines.

I worked from the identification of the problem to the final delivery of the interface: I conducted research focused on SEO and the user journey, performed benchmarking, defined architecture, wireframes and layout, in addition to creating the visual identity and designing the entire experience (UX/UI). The blog became a strategic channel, with articles that convert, links to products and loyalty opportunities.

The project generated:
• Increasing organic traffic and conversions, with high-performance articles
• Interface and experience designed based on data, behavior and accessibility
• Consistent engagement with newsletters, product blocks and valuable content.